best-marketing-automation-tools

16 Best Marketing Automation Tools for Small Businesses in 2024

Have you been searching for the perfect marketing automation tool out there? It can feel like wading through an endless sea of options. Every platform claims to be the best, but how will you know which one truly fits your small business needs?

The sheer amount of features, pricing plans, and promises these platforms show us to entice us can leave even the smartest business owners feeling completely overwhelmed.

If you’ve been wondering, “Am I missing out on a tool that could simplify all this for me?”— you’re not alone. It’s a challenge to focus on a solution that can handle your emails, SMS campaigns, and data analysis while still being affordable and easy to use. That’s where we step in to help you.

This blog highlights the 16 best marketing automation tools for small businesses in 2024. These efficient tools are designed to save you loads of hours each week to drive smarter data-driven campaigns and to make your business’ marketing simpler, faster, and more effective.

Let’s dive into how these platforms can help you and your business thrive in today’s competitive market.

 

16 Best Marketing Automation Tools for Small Businesses in 2024 (Reviewed)

Here’s a sneak peek at the tools we’ll cover, each with unique features to suit your business needs:

  1. EngageBay
  2. HubSpot
  3. Sender
  4. ActiveCampaign
  5. Drip
  6. GetResponse
  7. Kit
  8. Keap
  9. MailChimp
  10. Brevo
  11. SendPulse
  12. SendX
  13. SocialPilot
  14. OutFunnel
  15. FluentCRM
  16. Scribe

But first, let’s get to the basics.

What Is Marketing Automation Software?

Marketing automation software helps small and medium-sized businesses save time and boost efficiency by automating repetitive marketing tasks. These tasks include sending follow-up emails, managing SMS campaigns, scheduling social media posts, and tracking customer data.

By streamlining these tasks, marketing automation tools free up your team to focus on crafting creative strategies and building stronger customer relationships.

Imagine automatically sending a welcome email when a customer signs up to your platform or scheduling reminders for abandoned carts; marketing automation makes it all seem possible.

Read also: 11 Examples of Marketing Automation to Implement Today

Key Features of Marketing Automation Software

Marketing automation tools are game-changers for small businesses; they simplify routine tasks and maximize your marketing team’s efficiency.

While they have many features, they differ between platforms depending on the company and how much you are willing to pay. Most of them include these common features.

Email marketing

Email marketing is at the heart of most of the marketing automation platforms. You can automate email campaigns to save your time and boost your engagement with features like:

  • Mobile optimization for sending emails and follow-ups anywhere; looking perfect on any device at the same time.
  • Behavioral trigger emails that respond to customer actions.
  • Batch emails and segmented lists for customized campaigns.
  • Drip email campaigns to nurture customers with perfectly timed messages.
  • Automated form creation, data collection, and sending customer communication to make lives easier.

👉Nurture customers with EngageBay’s carefully crafted, customizable, and well-timed drip email campaigns.

Lead nurturing

Turning potential leads into loyal customers requires strategic lead nurturing. Marketing automation tools simplify this process with the following:

  • Automated lead scoring will ensure that high-value customers get the time and attention they need by assigning scores based on their actions.
  • Segmenting tools automatically make it easy for your marketers to reach out to each segment for better engagement. You can group leads by behavior, demographics, or preferences for targeted communication.
  • Trigger drip campaigns make lead nurturing easy and effective by consistently engaging your leads.
  • Comprehensive lead databases help maintain streamlined and impactful follow-ups.

Reporting and analytics

Success hinges on knowing what works and what doesn’t. To understand what’s working and what needs improvement, marketing automation software offers detailed insights into:

  • Email open rates and click-through rates.
  • Website traffic and social media engagement.
  • Conversion rates, ROI, and lead funnel performance.

You can use a marketing automation tool that will provide you with all the detailed analytics for web traffic, emails, and multi-channel campaigns to refine your campaigns and make data-driven decisions.

Social media

Social media marketing can be a time-sink, but automation tools help you stay on top without too much effort. You can streamline your social media strategy and save hours of your time every week by automating:

  • Post-scheduling across platforms makes it easy to maintain a social presence without dedicating excess time to the task.
  • Direct message automation to connect with customers efficiently.
  • Social listening to cull trends and stay on top of customer sentiment.

Your marketers will enjoy much more time to work on converting customers and creating campaigns when utilizing social media automation while staying ahead of the social curve.

Advertising and SEO

Expand your reach and attract more leads with advertising and SEO automation tools:

  • Ad placements on social media or other websites.
  • SEO tools to improve your website’s search rankings and attract potential leads.

Whether you use social media advertising or pay to get your ads on websites, advertising automation can make your ad goals easier to achieve.

Read also: Marketing Automation Use Cases & Examples [101]

The Top Marketing Automation Tools for 2024

Finding the right marketing automation tool for your small business can be daunting. To simplify your research, here are 16 highly recommended platforms.

1. EngageBay

Founded in 2017 by Sreedhar Ambati, EngageBay was designed as a budget-friendly alternative to HubSpot. It’s an all-in-one platform offering CRM, sales, and marketing services tailored for startups and small businesses.

Features

EngageBay’s Marketing Bay comes packed with features that simplify automation:

  • Email marketing automation: You can easily automate your email campaigns with personalized, engaging messages to connect with your audiences.
  • Customer segmentation: You can organize your audience by demographics, behaviors, or interests for more effective targeting.
  • Predictive lead scoring: You can also identify and prioritize the leads most likely to convert, making sure your sales team focuses on the right targets.
  • Drip email campaigns: You can keep your leads engaged over time with automated email sequences.
  • Workflow builder: You can manage marketing workflows with an easy-to-use drag-and-drop interface.
  • Social media automation: You can easily schedule and manage your posts across platforms without the hassle.
  • Landing page builder: You can also create beautiful, responsive landing pages to get leads without the assistance of coding.
  • Detailed reporting: Your team can track performances through metrics like ROI, conversion rates, and lead funnels to refine your marketing strategy.
  • Free email templates: You can also have access to a library of professionally designed, customizable email templates to streamline your marketing efforts and enhance engagement.

Pricing

EngageBay offers flexible pricing options tailored to small businesses, starting with a free plan and scaling up to support growing needs.

Plan Cost (Annual Billing) Contacts Branded Emails Key Features
Free $0 250 1,000 Email marketing, lead management, CRM, helpdesk, live chat
Basic $11.04/user/month 500 3,000 Social suite, SMS marketing, third-party integrations
Growth $36.79/user/month 5,000 25,000 Marketing automation, landing pages, custom domains, A/B testing
Pro $68.39/user/month 10,000 50,000 Web analytics, proposal analytics, goal tracking

Pros and cons

Check out these pros and cons to make your decision easier.

Pros
  • EngageBay is among the top free marketing tools for SMBs.
  • Affordable pricing for small businesses compared to competitors.
  • A true all-in-one platform combining CRM, marketing, and sales.
Cons
  • Fewer third-party integrations compared to competitors like HubSpot.
  • Contact and email limits in the free plan may need upgrading as your business grows.

👉 Looking for an affordable marketing tool? Get started with EngageBay for FREE – manage 250 contacts, send 1,000 emails, and access CRM, live chat, and more!

2. HubSpot

HubSpot - best marketing automation tool?

Founded in 2006 by Dharmesh Shah and Brian Halligan, HubSpot set itself apart as a market leader when it comes to inbound marketing and sales software. Its marketing hub offers tools designed to streamline your marketing for businesses of all sizes.

Features

HubSpot’s Marketing Hub provides great automation features to enhance your marketing strategies:

  • Lead segmentation: You can organize and target leads based on their behaviors, interests, or demographics.
  • Lead management: You can easily track interactions with leads over the short-term and long-term, so your sales and marketing team can plan an effective approach.
  • Email automation: Your team can develop automated workflows for customized outreach, content, and engagement with your customers.
  • Multi-touch attribution: This makes it easier to understand the effectiveness of each marketing effort in driving sales.

Pricing

HubSpot offers three main pricing tiers for its Marketing Hub, catering to various business needs:

Plan Cost (Annual Billing) Contacts Included Key Features
Starter $50/month ($600/year) 1,000 Ad retargeting, email marketing, list segmentation, live chat, forms, landing pages, conversational bots, free CRM integration
Professional $800/month ($9,600/year) 1,000 All Starter features plus filtered analytics, custom reporting, A/B testing, social media tools, CTAs, marketing automation
Enterprise $3,200/month ($38,400/year) 10,000 All Professional features plus smart reporting, multi-touch revenue attribution, adaptive testing, hierarchical teams, web traffic analysis

Switching to annual billing offers cost savings. 

Pros and cons

If you’re thinking of trying HubSpot, these pros and cons will make your decision easier.

Pros
  • A complete suite of marketing tools.
  • Scalable solutions designed to grow your business.
  • Integration is available with various platforms.
Cons
  • Higher costs, especially for advanced features.
  • Free CRM plan has limitations on contacts and features.

3. Sender

sender

Sender is an intuitive email marketing platform for startups, small businesses, and eCommerce stores. Known for its affordability and ease of use, Sender helps you engage your audience through email and SMS marketing campaigns.

Features

Sender offers a suite of features to streamline your marketing efforts:

  • Email and SMS marketing automation: You can create automated workflows, such as welcome emails and abandoned carts, that trigger based on customers’ actions.
  • Advanced segmentation and personalization: You can also segment your audience based on preferences and behaviors and deliver targeted messages to specific groups for higher engagement and conversions.
  • Drag-and-drop email builder with responsive templates: You can create professional emails in minutes using a variety of responsive templates that look great on any screen.
  • High-converting popups: Your team can customize popups to capture quality leads and grow your email list.
  • Live reporting and newsletter heatmap: This makes it easy to track performance and understand how your audience interacts with your emails so you can optimize your strategies.

Pricing

Sender offers flexible pricing plans to suit businesses of all sizes:

Plan Cost (Annual Billing) Subscribers Monthly Emails Key Features
Free Forever $0 Up to 2,500 Up to 15,000 Essential email automation features, drag-and-drop builder, responsive templates, live reporting
Standard Starting at $15/month Up to 2,500 Up to 30,000 All Free features plus SMS campaigns, advanced segmentation, and priority support
Professional Starting at $29/month Up to 2,500 Up to 60,000 All Standard features plus SMS automation, dedicated IPs, and enhanced capabilities
Enterprise Custom Pricing Custom Unlimited All Professional features plus a dedicated success manager, phone support, and tailored solutions

Prices are based on annual billing. 

Pros and cons

Let’s now look at the pros and cons of Sender.

Pros
  • Generous free forever plan offering excellent value for budget-conscious businesses.
  • Access to all features with no restrictive plans.
  • The interface is user-friendly to navigate.
  • You can combine email and SMS campaigns for omnichannel experiences.
  • 24/7 customer support that ensures you always have help when you need it.
Cons
  • Sender branding on the Free Forever plan.
  • SMS campaigns are available only on paid plans.

4. ActiveCampaign

activecampaign

Looking for a tool that can streamline your marketing while offering advanced features to grow with your business? ActiveCampaign could be the solution you’re looking for. Founded in 2003 by Jason VandeBoom, it’s a cloud-based platform packed with features designed to simplify marketing for small and mid-sized businesses.

Features

ActiveCampaign offers a suite of features to make your marketing smarter and your workflows smoother:

  • Behavioral tracking: This makes it easier to know when your audience clicks, visits your site, or opens an email—and automates actions based on their behavior.
  • Single-view automations: If you’re tired of juggling tasks? View and manage all your automations in one place. Make instant tweaks to the system without interrupting someone else’s workflow.
  • Audience segmentation: Like with EngageBay, ActiveCampaign also lets you segment your audience by interests, behavior, or demographics to send more personalized and engaging messages.
  • Drag-and-drop workflow builder: Just create workflows that are easy to build as dragging and dropping blocks into place. No-code work is needed.
  • CRM integration: You can even manage leads and customer interactions within the same platform.

Pricing

Let’s talk numbers—because knowing the cost upfront matters. ActiveCampaign has four pricing plans, so you can choose what works best for your budget and needs.

Plan Cost (Billed Annually) Features Included
Lite $9/month Email marketing, marketing automation, and basic support
Plus $49/month CRM with sales automation, SMS marketing, and integrations with other tools
Professional $129/month Predictive sending, site messaging, and advanced reporting
Enterprise $229/month Custom reporting, SLA support, and a dedicated account representative

Pricing varies based on your number of contacts. For example, if you have 5,000 contacts, the Lite plan starts at $69/month.

Pros and cons

Before you choose whether ActiveCampaign suits your small business marketing automation needs, check out these pros and cons.

Pros
  • Automation features are quite comprehensive, even in the Lite plan.
  • Integrated CRM and email marketing for seamless workflows.
  • Setting up automation takes just a few clicks, no matter your tech expertise.
Cons
  • Pricing increases significantly with more contacts, making it expensive for growing businesses.
  • Advanced features are locked behind higher-tier plans.

Read also: 11 of the Best ActiveCampaign Alternatives (Features, Pricing)

5. Drip

Drip

Drip is an eCommerce-focused CRM and marketing automation platform that helps businesses personalize their outreach and connect with customers more effectively. Founded by Rob Walling, an investor, podcaster, author, and entrepreneur, Drip specializes in creating tailored marketing experiences for online stores, making it a great choice for small businesses in the eCommerce industry.

Features

Drip empowers your marketing team with tools designed to automate and personalize customer interactions. Here are some that will interest you:

  • Personalization communications: You can automatically tailor discounts, promotions, and coupons to customer behavior, increasing email engagement.
  • Customizable workflows: Drip’s workflow editor allows you to create flexible automation sequences, ensuring your campaigns launch at the right time.
  • Audience segmentation: Here’s how, using features like custom fields, events, and tags, Drip helps you identify and target specific customer groups for better segmentation.
  • Revenue analytics: You can also monitor your eCommerce performance in real time with insights on sales, cart values, and customer journeys.

Drip makes sure your eCommerce marketing stays relevant, impactful, and easy to manage.

Pricing

Drip offers flexible pricing based on the number of contacts in your database. Here’s how it stacks up:

Contacts Monthly Cost Features Included
2,000 $39/month Email campaigns, behavior tracking, automation workflows
8,000 $154/month Advanced automation, segmentation, and integrations
20,000 $254/month Multi-channel campaigns, dedicated support
50,000+ Custom Pricing Enterprise solutions, unlimited workflows, API access

You can start with a 14-day free trial to explore all features before committing.

Pros and cons

Before you decide if Drip is the right fit for your business, weigh these pros and cons.

Pros
  • You can take advantage of a 14-day free trial to use all of Drip’s features before you commit.
  • Drip even offers an in-house expert to guide you through the software during your demo.
  • Drip has partnered with such companies as Yakima, Pit Viper, and Silhouette.
Cons
  • Drip offers pricing like ActiveCampaign’s, with costs scaling up quickly as your contact list grows, which can be an issue for a growing business.
  • While fantastic for eCommerce, businesses outside this niche may find less relevant features.

6. GetResponse

GetResponse - marketing automation tool

GetResponse is an email marketing and marketing automation tool founded by Simon Grabowski. Over the years, it has grown into a global platform with customers in 183+ countries. Known for its great features, GetResponse is mainly popular among small businesses for email automation, conversion funnels, and webinars.

Features

GetResponse goes beyond just email marketing with features designed to streamline and boost your marketing efforts.

  • Email sequence automation: You can automate email sequences to improve open and click-through rates while saving time.
  • Lead scoring: With this, you can sift through leads to separate the qualified prospects from the uninterested ones with lead scoring.
  • Customized workflow templates: You can also build customized workflow templates to visualize and share workflows with all parts of your company.
  • Recommended product automation: You can automate product recommendations to help you acquire and retain customers efficiently.
  • Visitor and customer tracking: You can track your customers and your website visitors and leads to learn a lot about your audience.
  • Email personalization: All these features, like tags and data, can be used to make the personalization of emails easier for meaningful customer experiences.

Pricing

GetResponse offers four different pricing plans based on the number of contacts, with discounts for annual or 24-month billing cycles.

Plan Monthly Cost (1,000 Contacts) Key Features
Basic $15 E-product selling, Facebook ads, lead funnels, one monthly sales funnel,
automation templates, landing pages, autoresponders, email marketing
Plus $49 All Basic features plus five monthly webinar funnels, five sales funnels,
contact tagging & scoring, webinars for 100 attendees, five automation workflows
Professional $99 All Plus features plus On-demand webinars, unlimited webinar funnels,
unlimited sales funnels, webinars for 300 attendees, paid webinars, automation builders
Enterprise Custom All Professional features plus Email campaign consulting, webinars for 500 attendees,
single sign-on, deliverability consulting, dedicated IP, account manager, transactional emails

 Pros and cons

Here are the pros and cons of choosing GetResponse for your marketing automation tool.

Pros
  • A 30-day free trial for all plans to explore features is available.
  • Offers a mix of marketing automation, webinars, and sales funnels.
  • Discounted billing options for annual as well as 24-month subscriptions are available.
Cons
  • If your list size grows to 5,000+ contacts, then the price of a monthly subscription might be a little costly for small businesses.
  • Some advanced features are locked behind higher plans, too.

7. Kit (Formerly ConvertKit)

ConvertKit

An email provider founded in 2013 by Nathan Berry, Kit (formerly ConvertKit) caters its services to online creators of all kinds. Today, Kit’s presence has grown to the point where the company has employees in nearly 59 cities around the world.

Features

Kit’s array of marketing automation features make it a valuable option to consider for your small business or startup. Here’s a closer look at those features:

  • Email automation: You can easily automate more of what your company does every day with Kit. From automated funnels with app rules to email scheduling, targeted content, and more, automation like this saves you time.
  • Automated segmentation: You can also categorize buckets with ease when segmenting your leads through automation.

Pricing

Kit offers flexible pricing plans, starting with a free option for small businesses and calling up for larger audiences.

Plan Monthly Cost (1,000 Subscribers) Key Features
Free $0 Up to 1,000 subscribers, unlimited forms and landing pages, email broadcasts, customizable domain,
subscriber tagging, unlimited traffic
Creator $29 All Free features plus: Automated funnels, integrations, custom reports, and priority support
Creator Pro $59 All Creator features plus: Newsletter referrals, team invitations, advanced reporting, Facebook custom audiences,
subscriber engagement scoring, and deliverability reports

Prices increase based on the number of subscribers, with custom pricing available for audiences exceeding 900,00.

Pros and cons

Before you commit to Kit, consider these pros and cons.

Pros
  • Free plan is a good option for small businesses and startups.
  • You can get free migration services to switch to Kit with one of the paid plans.
  • You have the option to add plenty of subscribers to your current payment plan, up to 900,000+ of them.
Cons
  • The Free plan limits you to only 1,000 subscribers.
  • Paid plans can get expensive fast, especially the Creator Pro plan as your subscriber base grows.

8. Keap

infusionsoft by keap

Next on our list is Keap. This company was founded in 2001 by Eric and Scott Martineau with Clate Mask, who is now the company’s CEO.

Keap started as a CRM and has grown into an all-in-one platform for marketing, sales, and customer management. With a focus on automation, it’s a great solution for small and growing businesses.

Features

Keap’s features encompass areas such as CRM, sales, invoicing, and marketing. We’ll stick within the latter camp. Here are Keap’s important marketing automation features.

  • Marketing campaign builder: You can build and customize marketing campaigns with email message sequences based on client actions or other triggers.
  • Automation templates: These templates that follow when/then rules make it easy for anyone in your company to feel like an automation master.
  • Advanced automations: When you’re comfortable, dive deeper with advanced customization options to create tailored automation rules that suit your needs.

Pricing

Keap offers three pricing plans, each tailored to different business needs. Here’s a breakdown:

Plan Cost (Monthly) Included Contacts Key Features
Keap Grow $79 500 Easy automations, Basic Smart Forms, Limited API integrations, Reminders,
Data migration, Phone and chat support, Default user roles
Keap Pro $149 500 All Grow features plus: Pipeline automation, Campaign Builder automation, Reports
Infusionsoft $199 500 All Pro features plus: Advanced Smart Forms, API integrations, Custom user roles, Affiliate management

To add more contacts, here’s the cost:

  • $30 a month for 1,000 contacts,
  • $130 a month for 5,000 contacts,
  • $200 a month for 10,000 contacts,
  • $300 a month for 25,000 contacts, and
  • $350 a month for 50,000 contacts.

Pros and cons

Let’s wrap up this section by going over the pros and cons of Keap.

Pros
  • You can choose between basic or advanced automation, making it accessible for beginners and scalable for experienced users.
  • Keap has a free trial you can use that’s good for 14 days.
  • With their wealth of services, Keap could come in handy for more than automation.
Cons
  • Pricing starts low but quickly increases as you add users or contacts.
  • Advanced features like API integration and affiliate management are available only on higher-rate plans.

Read also: 11 Best Keap Alternatives and Competitors for 2024

9. Mailchimp

Mailchimp

You probably know Mailchimp mostly for its email services; it’s in the name, after all. Established back in 2001, Mailchimp started through the collective efforts of Dan Kurzius, Mark Armstrong, and Ben Chestnut. Mailchimp has since expanded into a platform that offers much more, including marketing automation features.

Features

Mailchimp’s automation options are designed to simplify your marketing workflow. Here’s the list of some features.

  • Pre-built journeys: You can select the pre-built journey that most suits you, and then you’ll be off to the races. Your options include:
    • Customer re-engagement
    • Product follow-ups
    • Order notifications
    • First purchases
    • Best customers
    • Product retargeting
    • Product recommendations
    • Abandoned cart emails
    • Welcome series
  • Automated scheduling: You can optimize your send times with delivery by time zone or Mailchimp’s send-time optimization feature.
  • RSS to email: You can easily automate the best of your content straight to email with this feature.
  • Data automation: You’ll never miss a birthday, anniversary, or milestone with Mailchimp’s data automation.
  • Transactional emails: You can use Mailchimp’s SMTP or API to send transactional emails to your audience.
  • Behavioral automation: When your lead or customer reacts, you can progress your campaign with automation based on their behavioral triggers.

Pricing

Mailchimp offers a range of pricing plans to suit businesses of all sizes:

Plan Cost (Monthly) Key Features
Free $0 One audience, Classic automation builder, Single-step automation, Preview of Customer Journey Builder, and Pre-Built Journeys
Essentials Starting at $9.99 Three audiences, Customer Journey Builder, Pre-Built Journeys
Standard Starting at $14.99 Advanced audience insights, A/B testing, branching points in automation, Retargeting ads
Premium Starting at $299 Unlimited audiences, all automation features, predictive segmentation, advanced reporting, priority support

Pros and cons

Think carefully about the pros and cons of using Mailchimp as your marketing automation tool of choice in 2024.

Pros
  • Mailchimp is one of the better-known names in the sphere of marketing.
  • The pricing plans are quite reasonable, including the Free plan for startups and small businesses.
  • Mailchimp offers phone chat and email support for most of its plans.
Cons
  • Compared to some of the other services we’ve discussed, you may be lacking somewhat in marketing automation options.

10. Brevo (Formerly Sendinblue)

Brevo (formerly Send-in-blue) best marketing automation tool | EngageBay

Brevo (formerly Sendinblue) has been empowering businesses with marketing solutions since its founding in 2007 by Kapil Sharma and Armand Thiberge.

Over the years, Brevo has expanded to include email marketing, SMS campaigns, retargeting ads, landing pages, CRM, and marketing automation tools tailored for small businesses and startups.

Features

Here’s how you can automate your small business or startup with Brevo:

  • Automation workflow templates: Whether you want to schedule that welcome email or launch an automated marketing campaign, Brevo makes it possible with its automation workflow templates. All templates have drag-and-drop editing.
  • Customized workflows: Tailor your automation to your company’s needs with customizable workflows through Brevo. You can select the workflow entry point, actions, conditions, and exit point.
  • Email and SMS marketing: You can integrate email and SMS campaigns to deliver a consistent omnichannel customer experience.
  • Advanced reporting and analytics: You can also track campaign performance with metrics like open rates, click-through rates, and customer engagement insights.

Pricing

Brevo offers flexible pricing plans to accommodate businesses of all sizes:

Plan Cost (Monthly) Key Features
Free $0 300 emails/day, email support, basic email templates, and a drag-and-drop email editor
Starter Starting at $25 20,000 emails/month, no daily sending limits, A/B testing, and advanced email analytics
Business Starting at $65 Marketing automation, removing workflow limits, SMS marketing, landing pages, and custom workflows
Enterprise Custom Pricing Unlimited email sends, advanced reporting, dedicated account manager, and priority support

 Pros and cons

Let’s now go over the pros and cons of using Brevo (formerly Sendinblue).

Pros
  • Even the free plan has some handy automation features.
  • Customizing your automation workflows lets you get more out of your Sendinblue (Brevo) subscription.
  • Sendinblue’s (Brevo) services are made for smaller businesses like yours.
Cons
  • That you need to get a custom quote for the Enterprise plan suggests that it will likely be expensive.
  • Advanced features like unlimited automation workflows are locked behind higher-rate plans.

Read also: 11 of the Best Sendinblue (Brevo) Alternatives (Pricing, Advantages)

11. SendPulse

sendpulse

SendPulse is a multi-channel marketing automation platform designed to provide businesses with integrated solutions for key business problems in marketing, sales, and customer service.

It’s known for its integrated solutions; SendPulse offers tools to enhance lead generation, drive conversions, and improve customer engagement across multiple platforms.

Features

SendPulase streamlines marketing efforts with the following awesome features:

  • Email Marketing: You can create professional and responsive emails using customizable templates and track metrics like open rates and click-through rates.
  • Omnichannel Automation: You can sync your marketing across various channels, including email, messengers, SMS, and web push.
  • Chatbots: You can easily set up automated conversation flows to engage customers on platforms like Facebook, WhatsApp, and Instagram.
  • Live Chat: There is also real-time communication with website visitors who are available to answer inquiries and drive conversions.
  • Free CRM: You get to organize and track interactions with potential or existing clients, as well as manage sales funnels.
  • Landing Pages: You can create customizable landing pages to collect visitor data and generate leads.
  • Pop-ups: You can easily capture visitor information, promote offers, and increase conversion rates.

Pricing

SendPulse offers flexible pricing plans to suit businesses at various growth stages:

Plan Cost Key Features
Free $0 Email, chatbots, automation, landing pages, CRM, and web push notifications
Email Marketing Starting at $8/month Custom templates, advanced reporting, and detailed analytics
Chatbots Starting at $10/month Automated conversations, multi-platform integration

You can save with a 20% discount on annual subscriptions. There are also pay-as-you-go plans available for flexible pricing.

Pros and cons

Like any other tool, SendPulse has a unique set of advantages and drawbacks you should consider to determine if it meets your business needs.

Pros
  • Offers a multi-channel integrated marketing solution.
  • Provides a user-friendly interface.
  • Features a sophisticated yet easy-to-use automation builder.
  • Comes with inbuilt CRM, landing pages, and chat functionalities.
  • Has a free plan for beginners.
Cons
  • Advanced features are only included in the more expensive plans.
  • Reports and analysis could be more detailed.

12. SendX

sendx

Founded in 2016 by Varun Jain, Agnibha Nath, and Mayank Agarwal, SendX was designed to solve the email marketing hurdles of small businesses. With its simple pricing model and no restrictions, email volume makes SendX an intuitive and affordable email marketing software.

Features

If you go for SendX, here’s the list of features that will make you feel happy that you made the right choice.

  • Email templates: You can check out SendX; there are over 50 free templates. Plus, SendX has one of the biggest email template collections on the web, with 1500+ templates.
  • Send unlimited emails: You can send unlimited emails using SendX per day. Unlike a few other ESPs out there, SendX does not restrict the emails you can send per day in any way.
  • User-friendly Email Editor: The WYSIWYG email editor in SendX is a simple draft & drop email editor, and you do not need any HTML coding skills whatsoever to use it.

Pricing

SendX offers a clear pricing plan based solely on your subscriber count:

Plan Cost (Billed Annually) Key Features
Base Plan Starting at $7.49/month Unlimited emails, email templates, WYSIWYG editor

Pricing increases are subject to a change in your subscriber count. A 14-day free trial is available to test it out.

Pros and cons

Here’s a list of its pros and cons to help you decide whether SendX is an excellent fit for your business or not.

Pros
  • The 14-day free trial lets you explore all features before committing, ensuring informed decision-making.
  • SendX doesn’t limit your daily email volume.
  • Pricing plans are simple and clear, making it easy to tap into your budget.
Cons
  • It no longer offers a free plan, which some of its competitors do.
  • Scheduling posts can have a learning curve, too, especially for beginners.
  • Advanced automation workflows aren’t available. So, if you are looking for a highly sophisticated one, then you should probably not choose SendX.

13. SocialPilot

Socialpilot marketing automation tool

SocialPilot is a social media management tool designed to optimize your online presence.

More than 13,000 individuals and businesses entrust their social media to SocialPilot, which publishes more than 10 million posts a month. Its intuitive interface and features make it a great choice for streamlining your social media presence and helping you write, publish, track, and optimize social content.

Features

SocialPilot offers an array of features to uplift your social media marketing game:

  • Social media calendar: You can plan your posts with a built-in calendar. Band with your team, schedule reshares, and ensure consistency in posting to maximize engagement.
  • AI-based content creation: You can use AI to create, ideate, and produce social media content. Add a human touch for personalization and save it for future use.
  • Bulk social scheduling: You can easily schedule up to 500 posts across platforms like Linkedin, Facebook, and X to target specific audience groups.
  • Team and client management: You can coordinate seamlessly with your team and manage clients effectively with tools for scaling operations and delivering results.
  • Integrations: This allows socialPilot to integrate with tools like Unsplash, Zapier, Dropbox, Canva, and many more with a browser extension for on-the-go convenience.
  • Reporting: You can generate detailed, shareable reports to track your social media performance and refine your strategies.

Pricing

SociaPilot offers several flexible pricing plans tailored to different business needs:

Plan Cost (Monthly Billing) Users Social Media Accounts Key Features
Professional $25.50/month 1 10 Basic social scheduling
Small Team $42.50/month 3 20 Content library, team collaboration
Agency $85/month 6 30 Client approvals, unlimited clients
Agency+ $170/month Unlimited 50 White-label services, advanced features

All plans include analytics, reporting, and integration options.

Pros and cons 

Take a look at the pros and cons of SocialPilot to help you decide whether this social media management tool is the right fit for your marketing automation requirements.

Pros
  • SocialPilot offers affordable pricing plans for businesses to naturally scale up while managing their social media.
  • This tool is lauded for being easy to use.
  • The detailed analytics are simple to make heads or tails of, driving further growth.
  • The interface is well-organized.
Cons
  • SocialPilot once offered a free plan but no longer does.
  • Scheduling posts can be an uphill battle until you learn how the platform works.

14. Outfunnel

outfunnel

Outfunnel is more than just another marketing automation tool; it links your CRM and marketing efforts. Syncing your email data directly with CRM systems seamlessly helps small businesses like yours do more than send emails.

Outfunnel ensures that your marketing and sales teams are on the same page, using data to make smarter decisions and effectively connect with potential leads.

If you’ve ever felt frustrated handling tools that don’t sync seamlessly with each other, Outfunnel offers a refreshingly seamless solution.

Features

Outfunnel combines email marketing with your CRM, making data actionable across your business. Here’s how it helps small businesses automate smarter:

  • CRM-driven email campaigns: You can sync your CRM data to make personalized email campaigns, and you’ll be able to reach your audience at the right time.
  • Bi-directional sync: No need for any manual updation; Outfunnel syncs your CRM contacts with email tools like Mailchimp, making sure that your lists, unsubscribes, and new subscribers stay up-to-date in both systems.
  • Unified lead scoring: Combine CRM with email engagement and website analytics into a single lead score. This helps you prioritize some high-value leads without too much effort.
  • Customizable drip campaigns: Design and automate customized drip sequences based on lead behavior, keeping potential leads engaged while your team focuses on closing other deals.
  • Website tracking: Track visitor behavior to see which leads actively engage with your site.

Pricing

Outfunnel’s pricing is straightforward and scales with your business. Here’s a breakdown of their plans:

Plan Monthly Cost Emails/Month Mailchimp Events/Month Web Visitors/Month Additional Features
Starter $19 1,000 1,000 1,000 Email and live chat support
Growth $49 15,000 15,000 15,000 Increased usage limits
Professional $125 50,000 50,000 50,000 Includes telephone support

All plans include a 14-day free trial with no credit card required.

Pros and cons

Consider these things before moving forward with the purchase of an Outfunnel subscription:

Pros
  • Outfunnel’s CRM sync ensures you’re not wasting time on manual updates.
  • Combines data from multiple tools to create a complete picture of your potential leads.
  • Plans are affordable, even for startups.
Cons
  • Currently, it works best with only a few CRMs like HubSpot, Pipedrive, and Copper.
  • Businesses sending more than 50,000 emails per month may need a better solution.

15. FluentCRM

fluentcrm

Unlike other tools in this list, FluentCRM is a WordPress plugin that offers email marketing automation and CRM features, making it a budget-friendly option for small businesses, LMSs, and Membership sites.

Launched in 2020, FluentCRM has quickly become a go-to solution for over twenty thousand businesses thanks to its affordability and seamless integration with WordPress.

Features

Here’s how FluentCRM helps you simplify email marketing and CRM integration:

  • Seamless WordPress integration: It works directly within WordPress, offering automatic integration with over 30+ popular plugins like WooCommerce, LearnDash, and MemberPress.
  • Advanced contact management: It gives you a 360-degree view of your contacts, updating their details dynamically. With smart segmentation, you can filter contacts based on tags, lists, or custom fields, making it easier to send targeted campaigns.
  • Email automation made easy: It comes equipped with a visual workflow builder that let’s you automate user journeys with over 40+ event-based triggers. This includes drip campaigns and email sequencing.
  • Comprehensive reporting: You can use FluentCRM’s reporting dashboard to identify which workflows convert the most leads into customers—and double down on what works.

Pricing

FluentCRM offers a simple pricing model with no contact limits (so no surprise, “success taxes” as your business grows). So, choose a plan based on the number of websites you manage.

Plan Cost (Annual) Features
Single Site License $129/year Unlimited contacts, integrations, and automation
5 Site License $249/year Manage multiple WordPress sites
50 Site License $499/year Ideal for agencies managing client projects

FluentCRM also offers a free version with basic email marketing features, which is perfect for small businesses just starting out.

Pros and cons

Here’s a quick look at FluentCRM’s pros and cons. Check them out before making your call.

Pros
  • Unlimited contacts for a flat yearly fee is ideal for small businesses.
  • Seamless integration with all the popular plugins like WooCommerce and MemberPress.
  • It’s easy to design user journeys with a drag-and-drop user interface.
  • It’s great for businesses testing the waters of email marketing software.
Cons
  • This is a WordPress plugin, so you need a WordPress website.
  • You’ll also need a separate service like Amazon SES or SendGrid for email delivery with this.

16. Scribe

scribe - marketing automation tool

As your team grows, managing workflows and processes can become challenging. That’s where Scribe comes in. It is designed to streamline knowledge-sharing and process documentation, Scribe instantly creates step-by-step guides, enabling teams to quickly learn and adapt to marketing workflows.

It’s an indispensable tool for small businesses looking to automate training and SOPs. This streamlines project management and enables your team to learn your processes for any marketing automation quickly.

Features

Scribe makes any process documentation effortless with its intuitive features:

  • Automatically generated step-by-step guides: Simply click “record,” and Scribe captures your clicks and keystrokes to create a step-by-step guide, complete with written instructions and screenshots.
  • Customizable steps and images: You can instantly personalize your guide to add tips, additional info, or even combine documents.
  • One-click sharing: Send a Scribe to any member of your team either through a quick link or in the Scribe platform.
  • Embed in knowledge bases: No matter what your team uses, your Scribes are immediately accessible.
  • Instant updates: Tools evolve, and processes change. Simply update your Scribe to have those changes visible wherever the Scribe lives.
  • Enterprise-grade security and controls: Keep your team secure with SSO and more
  • Browser extension and desktop app: It’s only available for Pro accounts, and the desktop app extends features for advanced users.

Pricing

Scribe offers a clear pricing model to cater to different needs:

Plan Cost (Monthly) Features
Basic $0 – Unlimited guides
– Works with any web app
– Quick sharing and embedding
– Customizable text and steps
Pro $29/user – Works with desktop and web apps
– Branded guides
– Screenshot customization
– Engagement insights
Enterprise Custom Pricing – SSO and directory sync
– Auto-redaction of sensitive data
– Enterprise-grade governance and security
– Knowledge base integration

 Pros and cons

Here’s a quick look at the pros and cons of using Scribe for your small business:

Pros
  • It can be called a pioneering tool for screen capture and documentation.
  • The Basic Plan is free and perfect for any small teams or testing it out.
  • It has highly customizable Enterprise plans to ensure you pay only for what you need.
Cons
  • The desktop app is limited to Pro account users and above, which seems unfair.
  • All the advanced features, like screenshot redaction, require a Pro subscription, too.

Read also: 20 Marketing Automation Workflows for Amazing Results

How to Choose the Right Marketing Automation Platform for Your Small Business

With so many marketing automation tools in the market in 2024, choosing the right one for your small business can be challenging and overwhelming.

To make this easier for you, I have broken it down into a few simple and clear steps to help you choose the right marketing automation platform that works for your business needs.

Price

For any small business with a thin budget, cost-effectiveness matters a lot. You should look for:

  • Free or inexpensive plans that meet your immediate requirements.
  • Transparent pricing that accounts for potential increases as your number of contacts or employees list grows.

Keep in mind that costs can rise with more employees or contacts. So, plan your budget accordingly.

Support

Reliable support is important, especially during high-stakes campaigns or system outages. Consider:

  • How fast can you get a response? Will you wait for 40+ minutes on hold or 12 hours for an email response?
  • Does the platform offer any real-time support, like live chat or phone assistance?

Pick one platform with a responsive and dependable support system. Downtime can be costly, so ensure issues are resolved by prompting.

Features

Make a list of all the must-have features that your business requires out of the marketing automation software. Common ones usually include:

  • Email automation
  • Lead nurturing
  • Analytics and reporting
  • Social media automation

Make sure you read the fine print on any software pricing plan to ensure you get the features you want for what you’re paying.

Scalability

Your business might be small now, but it won’t stay that way forever. As you grow into a medium-sized or even into a Fortune 500 company, ask yourself:

  • Will this platform be able to scale with my business needs? Can it handle more employees, contacts, or campaigns as my business grows?
  • Can it support 500 employees when I grow beyond 50, or will I need to switch platforms?

Choose a tool that evolves with your business so you won’t need to switch platforms later. Always consider scalability before signing any contract because one size doesn’t always fit all.

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Conclusion

Automation in marketing can save your company lots of time, thus giving your marketers more leeway to focus on engaging current customers and nurturing new ones.

If you’re not sure which marketing automation software is best, we shared 16 amazing picks that suit all sorts of budgets. With marketing automation, your small business is ready to grow!

An older version of this article was authored by Nicole Malczan.

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