Email templates refer to the designs of the email that have been done in advance and that are usually edited and used time and again to create similar emails to needed standards. They make it easier for business establishments to create emails saving time and energy of having to design the emails from the start.
Consistency: Maintain the brand message by using designs, colors, fonts, and layouts designed for use in the emails.
Customization: Choosing the right email template is easy and you can later modify the content, images, and links within this template for each campaign or target group.
Efficiency: Simplify the formulation of email, whereby the amount of time practitioners spend to design new emails from scratch is minimized.
Responsiveness: There are some standard formats used in the emails and they are created with responsiveness that is highly optimized for both computers, pads, and even cell phones.
Newsletter Templates: For daily, weekly, or monthly updates, newsletters, or informative facts/ bulletins to clients/subscribers.
Promotional Templates: For advertising and discount sales, new product launches, and other limited-time offers.
Transactional Templates: It is concerning the series of emails, which are sent on a schedule, for example, each time an order is completed, shipped or an account balance is updated.
Welcome Templates: It is always appropriate to usher new subscribers or customers with a generic yet warm message about the company or service.
Follow-Up Templates: Employed in the context of a series of correspondences following an initial initial telephonic conversation, or a complaint/query made through an email.
You can choose from over 1,000 email templates to enhance your email campaigns with ease when you use an all-in-one marketing & CRM software like EngageBay.
EngageBay allows you to integrate its templates through a drag-and-drop builder for a non-programming approach to design. Make your emails visually appealing with templates capable of adapting to the screen size of the device.
Integrate templates into automated email workflows to ensure timely and consistent communication with your audience.
Follow these steps to use the HTML email templates that contain texts, images, and other elements:
1. Go to the Marketing dashboard. Navigate to Templates > Email Templates.
2. Click on the “Create New” or Custom button. Create New will display all the pre-designed choices available. Custom will take you to the page with pre-built blocks.
3. Click on Create New -> choose from pre-designed templates, design your own, create a plain-text template, manually code your own, or even import templates from external sources.
4. Themes -> Choose a pre-designed template
5. Select the Block you want to edit -> click on the Pencil icon -> make changes to the fonts, sizes, colors, etc.
6. Add a new block using the drag-and-drop builder on the right.
7. Hit the Save button -> name your email template.
You can even Preview your template before sending it to anyone. It will now appear on your Email Template list.
To understand the process better, you can take a look at this video.
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