Triggered Email refers to an automated email that is sent in response to a specific user action or predefined event. Instead of sending emails manually, businesses use triggered emails to provide timely, relevant content to recipients based on their interactions, such as signing up for a newsletter, making a purchase, or abandoning a shopping cart. These emails are personalized and help improve customer engagement and conversions.
Timely Engagement: Send the message at the right time, when the user has interacted with the business previously.
Personalization: Incredibly relevant to the recipient, since they are delivered based on the user’s actions and behaviors.
Automation Efficiency: Eliminates manual follow-up processes like sending follow-up emails or even simple thank-you emails.
Higher Open and Click Rates: Triggered emails have higher open and click-through rates than standard emails.
Improved Conversion Rates: Higher conversion rate due to guests receiving personalized, instant mailings instead of receiving emails in batches or as part of a general mailing list.
EngageBay offers a complete suite of tools to set up and manage triggered emails, helping you optimize your email marketing strategy.
Customizable Triggers: Initiate notifications based on the actions of users including signing up for a newsletter, making a purchase, and leaving items in their cart.
Automated Workflows: Users can automate complex campaigns, where triggered emails are followed up by another action depending on the user’s interaction with the initially sent email.
Personalized Content: Use personalization features to tailor the content of each triggered email to match the user’s preferences or behavior.
Performance Tracking: Provide comprehensive tracking of your triggered email campaigns so that you can make improvements on your email marketing move in the future.
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