What Is Exit-Intent Popup?

An exit-intent popup is a type of on-site message that appears when a user is about to leave a website. It is triggered by detecting user behavior that indicates they are likely to exit, such as moving the cursor toward the browser’s address bar or closing the tab. The primary goal of exit-intent popups is to engage users before they leave, often offering them incentives or capturing their contact information to retain potential leads.

Functionality of Exit-Intent Popups

Exit-intent popups are intended to draw the user’s attention and guide them to perform a specific course of action before they leave the page. One can use them to introduce a new product/service, give out coupons, share new posts, or get the visitor’s email. The popup normally comes in the form of a layer on top of the content the user is trying to read, making it difficult to overlook.

Key features of exit-intent popups include

• Trigger Mechanism: Launched as an effect of a particular behavior on the part of the user, for example, when the mouse pointer points towards the ‘X’ symbol or any other predefined activity.

• Customizable Content: It enables sending the message, offer, or form for the user’s behavior or demographic preference.

• Timing and Placement: Settings to decide when the popup appears and where so that the popup does not interrupt the client.

Benefits of Using Exit-Intent Popups

• Lead Generation: Gathers necessary information from the users before exiting the site thus helping in converting browsers into potential customers.

• Reduced Bounce Rate: Engages visitors about to exit, potentially persuading them to stay longer or complete a desired action.

• Increased Conversions: Offers incentives such as discounts or exclusive content to motivate users to take action before leaving.

• Enhanced User Experience: An opportunity to counter possible objections, provide extra value, and enhance users’ satisfaction in general.

Implement Exit-Intent Popups with EngageBay

You can easily create and manage effective exit-intent popups to improve email marketing performance when you use an all-in-one marketing & CRM software like EngageBay.

Create stunning exit-intent popups with a simple drag-and-drop editor, which supports images, text, forms, etc. Set up exit-intent triggers based on user actions, such as cursor movement or inactivity.

Segment pop-ups according to the actions, geo-location, and position of personas on the buyer’s journey process. Evaluate the success of your exit-intent popups using analytics to fine-tune their capability to generate additional conversions.