A Web Popup is a graphical user interface (GUI) element that appears on a webpage, usually as a small window, to display a message, collect user information, or promote an offer. Web popups are used for lead generation, capturing email addresses, promoting discounts, or drawing attention to important announcements.
Lead Generation: Popups ensure that emails or other means of contact are offered in exchange for values such as downloads or exclusive coupons.
Promotions: Sales promotions through Instant Popups are common among the merchants for the products they wish to push for on their websites.
Exit-Intent: These opt-in overlays pop up at the time when the user is about to leave the site to engage the visitor or collect his or her information.
Survey and Feedback Collection: Web popups can be used to find out the user's feedback or even conduct surveys to know the user's preferences when it comes to the site.
Custom Timing and Triggers: Popups can remain on the page for a set amount of time after the page loads or can be launched by set activities such as a page scroll to a certain point or a button click.
Increased Conversions: Popups are engaging and compel the visitor to sign up for a newsletter or make a purchase.
Targeted Messaging: Organisations can display messages dependent on the user’s activities, thus making the popup more relevant and effective.
Boost Lead Generation: Popups make a huge impact on the company’s lead generation process as they offer something the customer values in exchange for the e-mail address.
Improved Engagement: Popups keep the user engaged with the website and popularize new material, stimulate communication, and lower the bounce rate.
Customizable Design: Sites can create pop-up ads to embody the same feel as the existing site and its overall advertising scheme.
EngageBay offers tools to create and manage web popups, helping businesses capture leads and drive conversions:
Customizable Templates: Choose from EngageBay's variety of ready-to-be-used popup templates or build them from scratch with the website design in mind.
Targeting and Triggers: Set up triggers for your popups based on user behavior, such as scrolling, time spent on the site, or exit intent.
A/B Testing: Try various popups on your website and change the content of the popped up messages in order to choose the variant that converts better.
Seamless CRM Integration: Integrate collected leads within popups straight into the CRM, so that sales and marketing departments can reach out without delay.
Exit-Intent Popups: Makes it easy to capture visitors as they leave the page using exit-intent popups with a special offer or CTA.
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