Web Push Notification is a short and clickable message that appears on the user’s desktop or mobile device from a website, irrespective of the time the user is on the site. These can be used to convey new products, alerts, or offers to the targeted organization’s visitors and therefore a way of making them visit the business’s web pages.
High Engagement: Web push notifications are visible and stand a high chance of attracting users’ attention in a way that no other marketing strategy like emails or social media posts can.
Real-Time Communication: Send Your message at the right time including product launches, news, or special & limited-time offers to your audience.
Increased Website Traffic: Post helpful links where your audience can read guides, product information, or instructions on use.
Personalized Messaging: Specifically, using push notifications, you can target users and their behavior and, therefore, achieve better results for your messages and advertisements.
Opt-In Audience: Since users sign up to be notified, you are communicating with people who have expressed an interest in your business.
Create a Strong First Impression: Welcome emails are about laying the foundation for your relationship with the subscribers or customers you are communicating with.
Increase Engagement: If emails are welcomed, they have very high open rates because the audience receives them immediately after they demonstrate an interest in your brand.
Build Trust: When you provide valuable information or offers in a welcome email, it helps build trust and confidence in your brand.
Guide Next Steps: Guide subscribers or customers towards any other activity, for instance, visiting your website, buying your product, or connecting with you socially.
Boost Customer Retention: Welcome emails ensure customers who are newly acquired by the business feel valued and wanted hence increasing customer loyalty and engagement.
EngageBay offers powerful tools to create and manage web push notifications:
Push Notification Builder: Web push notifications can be set up and launched easily on the platform with the user-friendly push notification builder.
Behavioral Targeting: Use push notifications to target your users at the right time by reminding or informing them about a particular behavior on your website; for example, cart abandonment or product view.
Automated Campaigns: Create behavioral push notifications. Push your messages to an audience and set up a message to be sent depending on the actions, such as; when the user visits a specific page or when an event is complete.
Analytics & Tracking: Evaluate the results of your push notifications campaigns, such as the open rate or the number of click-through rates and conversions for an effective strategy.
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